PR PROSE

PR Prose was born as a Public Relations class project. The group set out and implemented a PR campaign to promote a local business in downtown La Crosse, WI. The successful implementation included everything from press and news releases to website design and led to more than favorable results including more than 100 new Twitter followers, "likes" on Facebook, and a new "Student Discount" kick-off with a performance by UW-La Crosse's own chancellor, Joe Gow.

Initial Plan We made a Prezi to show our initial plan and how it would increase revenue. This plan was presented to business owners.	Deliverable Completion Status This Prezi was used to show the progress of our deliverables.	Results This presentation helped us show what was accomplished.

Overview of the initial plan, status, and end results:

Facebook We utilized Facebook to help the company expand their clientele.	Facebook We utilized Facebook to help the company expand their clientele.	Facebook We utilized Facebook to help the company expand their clientele and advertise ongoing events.
Facebook We utilized Facebook to help the company expand their clientele and advertise upcoming events.	Facebook We utilized Facebook to help the company expand their clientele and advertise upcoming events.	Facebook We utilized Facebook to help the company expand their clientele.
Community Relations These are some pictures gathered from an event we hosted in which the UW-L Chancellor, Joe Gow, played at our venue while also kicking off the organization's student discount. These pictures were also featured on a UW System Twitter Feed.

Some examples of Social Media used:

Website We created a website for the organization focusing on ease of access and appealing to our target audience.	Website We helped the company focus on vocalizing their values of promoting local businesses.	Website We also created some examples of how a website could be used to advertise events.

Website implementation:

Root Note Advertising PR Prose oversaw the creation and distribution of advertisements such as this.	Press Release I drafted an example press release for the organization's use.	Promotion The company let us know that they were having difficulty advertising for events so I drafted a calendar that can be changed and tweaked for each week but that includes the weekly events.

Christine Piela

As unique as your business...

PR Prose

Initial Plan

We made a Prezi to show our initial plan and how it would increase revenue. This plan was presented to business owners.

Deliverable Completion Status

This Prezi was used to show the progress of our deliverables.

Results

This presentation helped us show what was accomplished.

Overview of the initial plan, status, and end results:

Facebook

We utilized Facebook to help the company expand their clientele.

Facebook

We utilized Facebook to help the company expand their clientele.

Facebook

We utilized Facebook to help the company expand their clientele and advertise ongoing events.

Facebook

We utilized Facebook to help the company expand their clientele and advertise upcoming events.

Facebook

We utilized Facebook to help the company expand their clientele and advertise upcoming events.

Facebook

We utilized Facebook to help the company expand their clientele.

Community Relations

These are some pictures gathered from an event we hosted in which the UW-L Chancellor, Joe Gow, played at our venue while also kicking off the organization's student discount. These pictures were also featured on a UW System Twitter Feed.

Some examples of Social Media used:

Website

We created a website for the organization focusing on ease of access and appealing to our target audience.

Website

We helped the company focus on vocalizing their values of promoting local businesses.

Website

We also created some examples of how a website could be used to advertise events.

Website implementation:

Root Note Advertising

PR Prose oversaw the creation and distribution of advertisements such as this.

Press Release

I drafted an example press release for the organization's use.

Promotion

The company let us know that they were having difficulty advertising for events so I drafted a calendar that can be changed and tweaked for each week but that includes the weekly events.

Advertising: