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PR Prose
PR Prose was born as a Public Relations class project. The group set out and implemented a PR campaign to promote a local business in downtown La Crosse, WI. The successful implementation included everything from press and news releases to website design and led to more than favorable results including more than 100 new Twitter followers, "likes" on Facebook, and a new "Student Discount" kick-off with a performance by UW-La Crosse's own chancellor, Joe Gow.
Overview of the initial plan, status, and end results:
Some examples of Social Media used:
Website implementation:
Advertising:
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